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Redefining Iconicity for an Icon

Redefining Iconicity for an Icon

Presenting our latest work for @the_macallan. The Macallan’s uncompromising focus on excellence needed to be reflected across a wider application of the brand beyond the product. We were asked to tell their story of excellence through its iconography, its primary and secondary brand assets, it’s value-added packaging, its gifting experiences, and throughout its brand story. In short: Redefining iconicity for an icon.

CREDIT

  • Agency/Creative: Elmwood Brand Design
  • Article Title: Redefining Iconicity for an Icon
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Experience, Brand Strategy, Branding, Packaging Design, Product Architecture, Research, Structural Design
  • Format: Box, Tube
  • Substrate: Pulp Board

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