A large Chinese manufacturer Jilin Helun Sanitary Products Co.ltd has specially released for the Russian market a new series of high-tech diapers. We were tasked with developing a brand and packaging for the all product line. The main focus for working on the branding was futurism.
Jilin Helun Sanitary Products Co.ltd uses high-tech eco-materials in its production. This is the main advantage over competitors. Technological and safety important for the product category have become the three constants of the brand’s DNA.
Naming Teto encrypted the phrase Technology Tomorrow. This phrase is a metaphor for the scientific approach to production. The key elements of the design concept are soft typography and a bright purple color.
To enhance memorability and simplify the interaction of the brand with the consumer, we have developed a mascot. This is a fun flying Teto bio-robot. The mascot will become a key element of advertising communication.
CREDIT
- Agency/Creative: RED BLACK DESIGN
- Article Title: RED BLACK Branding Agency Creates New Jilin Helun Sanitary Product Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Research, Tone of Voice
- Format: Bag, Box, Pouch, Wrap
- Substrate: Plastic
