Leplay Design is a boutique interior design firm based in Singapore, founded in 2018. The firm is led by Edwin and Shalynn, a couple team experienced in designing and managing projects ranging from residential to commercial end.

We identify and defined their core brand attributes and also, helping them better understand their customers. With these insights, we designed the brand identity and expressed it on multiple key touchpoints such as their website and business cards.

The challenge: How do we express Leplay’s excellent capabilities and passion even though it is only run by a couple team. Does the size of the company really determine your company’s potential?

Outcome: A strategic rebrand — logo, colour palette, key graphic, photography, power point templates, iconography, website and other marketing materials — which not only position Leplay as an excellent interior design firm but also one that is led by a couple who are passionate and sincere in improving their customers’ quality of life.

The logo: The choice of small letters in teal colour reflects the founders’ warm and friendly personalities, while the clean sans serifs letters adds a contemporary touch to the overall logo. Together with the abstract letter “a” containing a redwood circle, it represents Leplay Design’s dedication and passion in creating your unique space that will serve you and your family for the many years to come.

The key graphic:  – the “a” in “leplay” An abstract interpretation of our boundless imagination of an interior space together with the solid structure that every home needs.