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Rebranding Freelancer Concept for French International Retailer Leroy Merlin

Rebranding Freelancer Concept for French International Retailer Leroy Merlin

Berik Yergaliyev – Leroy Merlin

“Leroy Merlin – is an international retailer specialises in the selling of goods for construction, decoration and furnishing of a house, cottage and garden. Leroy Merlin helps people all around the world improve not only their housing, but the quality of their lives.

In my opinion, the problem of today’s visual communication of Leroy Merlin, that it is not emotional enough and way too serious. My concept – is an attempt to add more colours and intensity to the communication. I wanted to tell in the new light that repair and construction is a new bright start. That repair is not about the string of tests and creative tortures, but rather that is something simple and easy.”

CREDIT

  • Agency/Creative: Berik Yergaliyev
  • Article Title: Rebranding Freelancer Concept for French International Retailer Leroy Merlin
  • Organisation/Entity: Freelance Concept / Non Published
  • Project Type: Packaging
  • Agency/Creative Country: Kazakhstan
  • Market Region: Global
  • Industry: Retail

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