VONK agency – Football Federation of the Kyrgyz Republic
We developed a rebranding concept for Football Federation of Kyrgyz Republic. We decided that we want to see it bright and bold so it could catch the young people’s eyes. As a basis we took the picture of a golden eagle which traditionally used as an element of Kyrgyz culture. We decided that this bird would fit perfectly well into the draft. The golden eagle is the biggest one in the hawk family. It is brave and strong, it doesn’t hesitate – it acts. So only strong and confident can compete with it. That’s the spirit of a team which yearn for the victory. Pure, fair and graceful game from FFKR. We created a self-contained, solid brand identity. We conveyed it through the power of pure red color, symbolics and corporate style.”
CREDIT
- Agency/Creative: VONK agency
- Article Title: Rebranding Concept for the Football Federation of the Kyrgyz Republic
- Organisation/Entity: Agency Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Asia
- Industry: Entertainment
