Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Rebranding Bellfield Brewery to Resonate With the Masses Created by Thirst Craft

Rebranding Bellfield Brewery to Resonate With the Masses Created by Thirst Craft

Bellfield is on a mission to brew delicious beer – beer that just happens to be gluten free. However, with an uninspiring, healthy-looking brand they were increasingly getting pigeon holed as only for the gluten-free few. With multiple taste awards in their pocket, they wanted to open their beer up to the masses with a more contemporary design that cut through on shelf.

Our new positioning ‘Bellfield Brewery: For the Free’ turned their beer’s gluten absence into an attitude which could apply to everyone. A revolutionary rebrand followed. Instead of opting for a literal ‘bell’ we focussed on the ‘clapper’ (yes, that’s what the inside part of a bell is called, we didn’t know either). This forms a strong, industrial wordmark from which bold patterns resonate out.

CREDIT

  • Agency/Creative: Thirst Craft
  • Article Title: Rebranding Bellfield Brewery to Resonate With the Masses Created by Thirst Craft
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Brand Strategy, Branding, Packaging Design, Rebranding
  • Format: Can
  • Substrate: Metal

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
10
Good
Vote
0
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
8
Good
Vote
1
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
8
Good
Vote
2
Bad
Vote
0