The packaging design idea brings intensity and flavor to the forefront with bold colors that create an exclusive palette across the range. The detailed orientated composition of this branding package is evoking the product identity. Coffee appeared a long time ago but kept its place among many product lovers. The earliest evidence of this coffee-drinking beverage in the modern form we know today dates from the middle of the 15th century.
The strategic approach of the branding design focuses on the company’s commitment to quality. Inspired by the strong character of the coffee, the crafted illustration of this branding package unveils a cardinal bird. The cardinal bird was used as a symbol for the South American countries, the birthplace of full of flavour coffee beans. The beautiful resonance of the bird name, the Cardinal, developed in a perfect option for the name of the brand. The visual appearance of the bird, its strong colors, and the striking combination turned to be the starting point for the entire graphical composition.
Different types of box design packaging were developed to offer more options to the customers for easy usage. Depending on the box design packaging, the position of the cardinal differs while creating unique visual effects. The customer gets a different experience when opening each type of box. The target audience of the brand contains high-end buyers, that appreciate a savoury, dark roast artisanal coffee.
An art-inspired composition describes the brand’s position in the premium sector. The entire mood of the brand’s aesthetic is dark, bold, and authentic, presenting a product that needs to be savored. Across the branding package, the introduction of a powerful illustrative element creates impact and generates interest. The logo design adds elegance to the composition. On the other hand, the insertion of the red number 4 on the main box brings a note of modernism. The entire branding design creates a product that consumers will easily pick from the shelf and, attracts the eye when sold on the e-commerce market.
- Agency/Creative: CreativeByDefinition
- Article Title: Premium Coffee Packaging Design Concept by CreativeByDefinition
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Romania
- Market Region: Global
- Project Deliverables: Brand Creation, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Tone of Voice
- Format: Bag, Box, Pouch
- Substrate: Pulp Carton, Pulp Paper