“CLIENT
Carolina Wild is a great tasting, healthy juice from an authentic American fruit – the muscadine – which happens to be incredibly good for you! Bringing this secret blend of muscadines to market not only delivers one of the best sources of antioxidants but it also helps sustain American Muscadine Growers. This new market will transform the land that tobacco forgot into the land of the muscadine creating new economic opportunities and careers ranging from growers to researchers.

OBJECTIVES
Pollen was engaged to spearhead the visual strategy, branding, packaging and web initiative for Carolina Wild. Fortunately, we were able to help sculpt the brand from the very beginning; allowing us to craft a truly unique and distinctive positioning and design to differentiate from a highly competitive landscape of beverage products. The relationship has blossomed since its inception, as Pollen continues to define creative solutions and web initiatives as Carolina Wild’s official agency of record.

DELIVERABLES
Structural Strategy
Visual Strategy
Brand Exploratory
Packaging Design
Website Design
E-Commerce
Print & Collateral Design
Social Media Content Generation
P.O.S. & Environmental
Video”

“PROCESS
From the very beginning, Pollen has taken a craftsmanship approach to both the structural and branding exploratory. After thorough evaluation of the category as well as product attributes, Pollen created a proprietary bottle shape that communicates the vigorous nature of the muscadine vine, with the twist at the top and a luscious bulbous shape at the bottom – reminiscent of the muscadine grape . The typographic identity lends an irreverent, light hearted personality that is not only unique and whimsical but also bursting with Southern Charm!”

“VISUAL STRATEGY, BRANDING, PACKAGING AND INDUSTRIAL DESIGN
Every project is different, therefore, we at Pollen Brands feel that the planning stages need to be custom tailored to fit our clients’ specific needs. In the case of Carolina Wild, rather than selecting a visual strategic direction and implementing an exploratory based off of one theme, we introduced all of the strategic platforms in tandem with the packaging design itself. This process allowed us to explore a wider range of creative options for not only graphics and brand architecture, but structural designs as well.”