“When the Belgian household name Chat Noir (“Black Cat”) needed a complete overhaul of their brand identity, they came to us for assistance in defining and designing the complete new brand identity, both on a visual and a conceptual level.
The new brand visual identity consists of a lot of new elements such as a new brand mascotte, typeface and packaging, as well as secondary graphic design across a lot of items.”
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
