Susami Creative Agency – Callicounis Pikron Packaging
“Pikron Vermouth is one of the oldest products of the historical Callicounis Distillery, the oldest Greek spirits company, established in 1850.
Pikron, with its distinctly intense aromatic flavor, is made using the original recipe written by the founder of the company Giorgos Callicounis in 1875. The bottle’s design draws inspiration from that story. Giorgos Callicouns’ portrait plays a dominant role, accompanied by typography inspired by the recipe’s manuscript. The manuscript itself appears on the back of the bottle. The historical roots of the spirit are highlighted with a reference to the date of its first manufacture. In addition to silk-screen printing on the bottle, we chose to use a stylish white cap with embossed printing and Callicounis’ face on its top.”
CREDIT
- Agency/Creative: Susami Creative Agency
- Article Title: Pikron Product from the oldest Greek Spirits Company, the Craft Distillery Established in 1850
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Global
- Format: Bottle
- Substrate: Glass
