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Peter Arpad – Nachbil Label Design

Peter Arpad – Nachbil Label Design

Portraying philosophy through design.
The design of the Nachbil wine labels.

Nachbil is a heritage vineyard from north-west Transylvania in Romania. It is one of just a few wine makers that removed all additives from the production process to bring out the natural tastes and flavors of the grapes. Their philosophy sees wine making as raw and natural. Even though this comes with unusual tastes and aromas that differ a lot from the ordinary, it offers each of their products a distinguished, independent personality. They wanted the new product packaging to portray and support this philosophy.

The elements imagined for the new labels represent different stages of the wine making process: a section of an oak tree from which the barrels are made, a leaf from the grapery, a section of the vineyard, the print of a brush as the human touch.
The label, which uses the shape of the letter „N” – from „natural” and „Nachbil” as a mask is designed to stand out on the shelf using a monochrome palette, golden foil and tactile/volumetric polish for a richer sensorial experience.

Wax seals also provide an additional guarantee of the wine’s authenticity. Black wax is used for the red wines, white wax for the white ones.

CREDIT

  • Agency/Creative: Peter Arpad
  • Article Title: Peter Arpad – Nachbil Label Design
  • Project Type: Packaging
  • Agency/Creative Country: Romania

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