“Forgotten Boardwalk is an artfully devious microbrewery and teller of tales located in Cherry Hill, NJ. Led by Jamie Queli, one of the youngest female brewery owners in the U.S., the brewery seeks to craft beer that sparks curiosities through deliciously unique flavors and the folklore of the Jersey Shore Boardwalk.
The identity brings to life the stories of sideshow oddities, historic events and darker side of the boardwalk’s past, while filtering it through a quirky, yet restrained visual lens. The packaging’s design and minimal palette creates a clear and inviting presence on the typically cluttered retail shelf. The brand mascot, inspired by the feral cats living underneath the boardwalk, narrates our pretty true “tails” as well as serves as a consistent visual thread from logo to the beer taps.”