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Pearlfisher – Havana Club

Pearlfisher – Havana Club

“After 25 years of global success, Havana Club turned to Pearlfisher to re-establish integrity and balance in its core brand portfolio. To inform and inspire the redesign, we undertook a deep dive into authenticity, rooting the brand reinvention in the creative vision of ‘Exuberant Craft’ to inform an identity that is as colourful, emotional and multi-layered as Havana itself.

Working with Cuban artists, Pearlfisher Design combined two classic Cuban aesthetics – 19th Century cigar art and screen printing – to bring the energy and playfulness of the Cuban people together with the artistry inherent in the rum’s production, to life. The structural bottle design is bolder and more substantial, while a series of unique neck tags connects connoisseurs and first-time drinkers alike with the craftsmen behind the rum.”

“Pearlfisher has done a brilliant job to unveil a new look for Havana Club 7 that speaks proudly of our Cuban roots and the people behind this revered rum. This new bottle will bring our Cuban spirit to international Havana Club fans.”Nick Blacknell, Marketing Director at Havana Club

CREDIT

  • Agency/Creative: Pearlfisher
  • Article Title: Pearlfisher – Havana Club
  • Project Type: Packaging
  • Substrate: Glass

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