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Pearlfisher – Bud Light

Pearlfisher – Bud Light

“TaskTo help Bud Light create a limited edition bottle for Super Bowl XLIX.

ScopeStrategy, words, packaging.

SolutionA bold brand voice and graphics work together to create Bud Light’s version of a “playbook.” The resulting bottle is rooted simultaneously in spontaneity and the spirit of football, connecting Super Bowl fans and Bud Light fans in a new way.”

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