The start-up company hanayu has developed a CBD product series and is conquering market shares with a branding that conveys serenity and concentration in everyday stress.
The hanayu brand design uses striking, abstract elements to present the brand messages consistently across all channels. Conceptual visuals illustrate the topic of “finding focus” and offer the opportunity to create a strong series of key visuals for packaging and social media. The photographic style and choice of motifs create a concise visual identity and emphasize the concept of “serenity”.
CREDIT
- Agency/Creative: Eiga Strategic Brand Design
- Article Title: Packaging for Hanayu CBD Oil
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Germany
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Research
- Format: Bottle, Box
- Substrate: Glass Bottle, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
