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Packaging Design for Tang Yuan Baking Kit Designed by Siew Chew Yue

Packaging Design for Tang Yuan Baking Kit Designed by Siew Chew Yue

We can imagine all the sweet fancy houses we want, but they can never truly be a home if the table is always empty. Tang Yuan is a cultural Chinese dish that celebrates great reunions, this packaging is named ‘小圆仔’ (Xiao Yuan Zhai) which means little glutinous rice families.

The baking kit carries all the tang yuan ingredients including 4 different coloured packs of glutinous rice flour, 3 sweet fillings, and a ‘Gula Melaka’. While the flours were packed in the shapes of the family members, the crushed peanuts, black sesame and red bean paste are packed in heart shape framed skies, the ‘Gula Melaka’ is wrapped in a thin layer of parchment wrapper illustrated as a garden’s rocky road. Other than putting the ingredients, 4 gift cards illustrating the 4 family members wandering within their flavorful dream of rice balls with their sweet fillings were painted and hidden inside an envelope illustrated with a group of white butterflies on the sleeves, while a message card regards the packaging’s narration about the importance of reunion was written and illustrated in a school of prosperous fish hidden under the water.

Every piece emphasizes the importance of togetherness, celebrating happy family reunions by adapting designs that are based on a kid’s projection towards a sweet home. A colourful house that has roofs designed vibrantly with traditional floral patterns, surrounded by warm greeneries. Incorporating their sense of garishness in colouring, the whole packaging fully enhances their imagery and warmness towards a home.

CREDIT

  • Agency/Creative: Siew Chew Yue
  • Article Title: Packaging Design for Tang Yuan Baking Kit Designed by Siew Chew Yue
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Malaysia
  • Agency/Creative City: Mont Kiara
  • Market Region: Asia
  • Project Deliverables: Illustration, Packaging Design
  • Format: Sleeve, Tray
  • Substrate: Pulp Paper
  • Industry: Food/Beverage
  • Keywords: Togetherness, Imagery, Warm, Colorful

  • Credits:
    Yue: Siew Chew Yue

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