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Packaging Design for Relicario Peated Finish a Superior Rum

Packaging Design for Relicario Peated Finish a Superior Rum

Beveland, with more than 20 years of experience in the production and distribution of spirits and distillates at international level, presents Relicario Peated Finish, an evolution of its Relicario Superior rum with a very special smoky touch. It’s made up of a blend of Dominican Republic rums, and after its initial maturation, the rum is finished in American oak barrels which previously held peated whisky from Speyside. Hmm, we wonder which distillery that could be from… The earthy smoke from the barrels works rather well alongside the molasses notes in the rum, making for a fine sipping rum.

Ron Relicario is based on a prized rum which had been kept in two bottles and stored in an old reliquary for many a year. It was not until a few years ago that Beveland Distillers had access to this reliquary, discovering the contents of these two bottles and the rum found within.

As one who guards a prized treasure, our bottle of rum is inspired by the very reliquary that held such unique aromas, flavours and history. Ron Relicario Superior and Supremo are rums that pay homage to this formula, transferring tradition and know-how to today’s market, so connoisseurs of the finest rum can discover the secret of authentic Dominican rum and savour the legend itself.

The challenge for Little Buddha Agency was to convey in the packaging the sophistication and elegance of the new production process that brings a mystical and surprising taste only for the most demanding palates.

The result, an editorial structure design, elegant and premium because of its simplicity based on serif and script typefaces that communicate tradition and good work and on the graphic elements of the Relicario range. The leaves bend to form a perfect droplet, the spirit. This mark was used as a seal of authenticity, and engraved into the glass of the bottle. The label was designed to show off the unique colors of the alcohol itself and serve as a minimal accent to the package. Bringing out the gold and clear of the spirit was really important in separate the brand from the busy / historic.

CREDIT

  • Agency/Creative: Littlebuddhagroup
  • Article Title: Packaging Design for Relicario Peated Finish a Superior Rum
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Market Region: Europe
  • Project Deliverables: Packaging Design, Product Architecture
  • Format: Bottle, Box
  • Substrate: Glass, Glass Bottle, Pulp Carton, Pulp Paper

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