The Brand identity and packaging design for Dear Kombucha – Kazakhstan’s coolest healthy drink.
“Two years ago, when my grandchildren had already grown up, I thought about what to do. For me, healthy nutrition of my children and grandchildren has always been important, this influenced the decision that I want to come up with a healthy drink for children.
Then the idea came to pour kombucha, by that time this drink was gaining momentum in other countries of Europe and Asia, and in Kazakhstan, few people had heard of kombucha. I firmly took this idea, and decided to materialize it: I grew mushrooms for a long time, created a team, found an investor, and we started producing kombucha. After some time, our vision with the investor was divided, so I left there. I decided to create my own brand “Dear Kombucha”.
Our company produces a completely natural drink obtained in the process of self-fermentation in special bioreactors. The demand for kombucha in the Kazakhstan market is growing rapidly, and our kombucha is one of the best and highest quality products that we vouch for and are proud of!
Dear Kombucha microbrewery wants to ensure the beverage stays true to its roots while also being innovative. That’s why the goal was to create modern, fresh, and eco-friendly design and play with all brand elements from naming, color systems, typography, and graphics.
As kombucha continues to gain popularity with consumers on Kazakhstani Market. Dear Kombucha added many versions of kombucha, including pasteurized with added natural flavors.
The designers were influenced by the form and texture of tea mushroom.
Clean and simple design represents kombucha qualities of healthy drinks. The colors have meticulously matched the taste of the variety of Dear Komchu. And the naming completes the friendliness and the brand tone of voice.
- Agency/Creative: Dimasso
- Article Title: Packaging Design for Kazakhstan Healthy Drink Dear Kombucha by Dimasso
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: South Korea
- Agency/Creative City: Seoul
- Market Region: Global
- Project Deliverables: Brand Design, Brand Identity, Packaging Design
- Industry: Food/Beverage
- Keywords: Kombucha, Healthy Drink, Beverage