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Packaging Design for Felipas Fries

Packaging Design for Felipas Fries

Salvartes Design – Felipas

Franjuba, a company specialized in breadsticks and other snacks, wanted to create a set of new products that could break with the traditional breadstick. To develop the identity, we relied on the general symbol of conquests: the flag (an example of this is the arrival of the man to the moon and the mythical American flag that was placed there), took the F from the brand’s name to simulate a mast with a flag fluttering in the wind. The image of the product is based on the main ingredients (for example, cheese-flavored breadsticks, ham with tomato, etc.) and characterized by overlapped illustrations, which make the ingredients become pirates, ships or sailors.

CREDIT

  • Agency/Creative: Salvartes Design
  • Article Title: Packaging Design for Felipas Fries
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Spain
  • Market Region: Europe
  • Format: Bag
  • Substrate: Plastic

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