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Packaging Design for Dongg Tea by theProject Agency

Packaging Design for Dongg Tea by theProject Agency

Chinese culture has a very old history, it is very interesting. But the most important part of Chinese culture is the tea ritual. In China, everyone loves tea, everyone drinks tea, and especially with beautiful traditions. In designing this packaging, we were inspired by the Chinese tea ritual. Everyone loves tea. Everyone loves beautiful boxes. We have provided the beautiful design of the boxes with bright colors and images. These packages offer a selection of the best Chinese teas. The price of these teas is considered to be premium. The highest quality puer tea is packaged here.Pu’er or pu-erh[1] is a variety of fermented tea traditionally produced in Yunnan Province, China. In the context of traditional Chinese tea production terminology, fermentation refers to microbial fermentation (called ‘wet piling’), and is typically applied after the tea leaves have been sufficiently dried and rolled.[2] As the tea undergoes controlled microbial fermentation, it also continues to oxidize, which is also controlled, until the desired flavors are reached. This process produces tea known as 黑茶 hēichá (lit. ‘black tea’) (which is different from the English-language black tea that is called 红茶 hóngchá (lit. ‘red tea’) in Chinese). Pu’er falls under a larger category of fermented teas commonly translated as dark teas.

Two main styles of pu’er production exist: a traditional, longer production process known as shēng (raw) pu’er; and a modern, accelerated production process known as shóu (ripe) pu’er. Pu’er traditionally begins with a raw product called “rough” (máo) chá (毛茶, lit. fuzzy/furry tea) and can be sold in this form or pressed into a number of shapes and sold as “shēng chá (生茶, lit. raw tea). Both of these forms then undergo the complex process of gradual fermentation and maturation with time. The wòduī (渥堆) fermentation process developed in 1973 by the Kunming Tea Factory[3][4] created a new type of pu’er tea. This process involves an accelerated fermentation into shóu (or shú) chá (熟茶, lit. ripe tea) that is then stored loose or pressed into various shapes. The fermentation process was adopted at the Menghai Tea Factory shortly after and technically developed there.[5] The legitimacy of shóu chá is disputed by some traditionalists when compared to the traditionally, longer-aged teas, such as shēng chá. All types of pu’er can be stored to mature (in non-airtight containers) before consumption, which is why it is standard to label them, more so than most other types of tea, with the year and region of production.

CREDIT

  • Agency/Creative: theProject
  • Article Title: Packaging Design for Dongg Tea by theProject Agency
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Armenia
  • Agency/Creative City: theProject
  • Market Region: Europe
  • Project Deliverables: Brand Design
  • Format: Tube
  • Substrate: Metal
  • Industry: Food/Beverage
  • Keywords: packaging

  • Credits:
    Art Director: Mos Atyan

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