oHHo is a new cannabis and botanicals wellness company that is dedicated to producing natural, environmentally conscious CBD oils and botanical products. The brand offers four different Full Spectrum CBD oils; New York, Colorado, Oregon and the most recent edition Vermont. Each region offers a unique landscape and terrain that slightly alters the potency, taste and scent of each tincture bottle. To highlight these differences, I (as graphic designer / art director) created 4 bespoke labels, each with their own illustration and color palette that express the mood, the climate and the light of the land. In-person farm visits were conducted to allow the team to explore the regions, which helped determine the final color palette and illustrations that would accurately portray each state. The brand is committed to working with small farms, cultivating areas between 20-40 acres. This scale allows for a more human and less industrial farming process, where each plant can be individually nurtured and cultivated by hand. During the production process the team worked with different partners to try and make every piece of the product package meet environmental standards. The tube designs and mailers are made of recyclable kraft paper and the labels are made with compostable, recycled, and eco-friendly adhesive labels.