Calm Coffee Roaster is a Sydney based coffee shop, seasonal handpicked selection blend is their very first and flagship blend, it remains a much-loved blend for its quality and consistency of flavour. One of the functions of coffee is to keep you awake and energised, the name of the series, however, is the opposite, you are not drinking a cup of coffee, but an attitude of ‘being calm, being cool’ and so is the packaging design, chic and clean.
CREDIT
- Agency/Creative: Meng Zhang
- Article Title: Packaging Design for Calm Coffee Roaster Created by Meng Zhang
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Research, Tone of Voice
- Format: Pouch
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
