COHO Creative was once again asked to design a bespoke 2020 Blanton’s Single Barrel Bourbon exclusive offering for La Maison du Whisky.

The previous editions that COHO Creative designed, 2018 and 2019, established the concept of telling the brand’s unique story and dedication to craft in a way that pays homage to both Kentucky Bourbon and the Parisian Market for which it’s sold. This annual collaboration between Brand and Retailer has increased this already sought-after bourbon’s collectability; the product sold out within days of release and eventually traded on secondary markets at prices four-fold the original.

Having utilized visual storytelling to garner excitement and create exclusivity in previous years, the 2020 Edition continued down this path by emphasizing the key elements of creating the world’s first single barrel bourbon–the barrel and the only rackhouse it’s aged – Warehouse H. Taking inspiration from the Parisian Art Deco movement, the stacked concentric circles in silver foil and subtle matte gloss celebrate the barrels that are stacked from the floor to ceiling in the metal structure of Warehouse H. Front and back of carton die-cuts, designed to allow the passage of light, emphasize the liquid inside the bottle and provides a warm amber glow which is synonymous with the world’s first single barrel bourbon. The use of gold and silver foils with subtle continuations of matte gloss on the rugged, deep red substrate nods to the materials and the craftsmanship that goes into the creation of this storied bourbon.

The new design further tells the story of this unique bourbon – the process and the special role the barrels and their rackhouse play in creating of this Kentucky spirit. This is why we have placed the new Warehouse H mark at the top of the box.