Greece is a country well-known for its excellent Mediterranean cuisine. Its drinks are less well known, with production generally dominated by ouzo and tsipouro, together with a tradition in winemaking. Whisky has long been a favorite in the market, whilst gin has had a more modest following.
There are more than 300 distilleries in Greece, however very few have branched out to other spirits such as gin. There are to our knowledge currently four Greek gins, with Grace gin being by far the most premium.
Apollon, Special Gin with Greece aromas produced in small quantities using the traditional distillation method and techniques of highly qualified perfumers. It is crystal clear and bright color on the palate, robust, filled with intense clarity in a unique blend of fresh citrus and orange blossom with the other herbs. There are too few Greek gins at the moment to discern any trend or style, except to say the better ones will focus on the nature of Greece using local botanicals and ingredients.
The Gin combines plants used for centuries in ceremonies and potions to stimulate the palate, mind, and body. Alchemy is at the heart of the brand; from the plants, we combine in our drinks, to the blending of minds and different expertise of the people who make them.
The client’s brief was to design a range of gins that were reminiscent of Greek mythology and really owning the meaning of the name, Apollon; with each gin telling its own flavor story through unique ornate illustrations.
The arc label design is inspired by Greek mythology and greek ancient architecture to celebrate the heritage of the brand. The ornate details elevate the spirit of the Gin and bring in sophistication.
The custom typography illustrates the whimsical spirit of the brand. Emboss gold stamp reflects the bright golden sun and the “Gody” feeling. The simplicity of the bottle shape creates a modern contrast with the design of the label.
From zero-plastic recyclable packaging to 100% vegan, cruelty-free drinks, the brand prioritizing environmentally friendly methods across everything we do. Drinks are produced in France using high-quality plants from only reputable producers.
Apollo national divinity of the Greek has been recognized as a god of archery, music and dance, truth and prophecy, healing and diseases, the sun and light, and poetry. The brand elevates the spirit and relaxes the body, for pleasure you won’t regret.
- Agency/Creative: Dany Vo
- Article Title: Packaging Design for Apollo Special Greek Gin
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Market Region: Multiple Regions
- Project Deliverables: Brand World, Branding, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle