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Packaging Design for Anatolian Wines

Packaging Design for Anatolian Wines

Franziska Böttcher Studio – Grapes of Anatolia/Kumru

The Kumru wine series is a high-quality line of the Turkish wine label Grapes of Anatolia. It is a contemporary and elegant interpretation of the Anatolian craft of making kilims – beautiful hand-made rugs full of colors and symbolism. Traditionally the women making the rugs are telling age-old stories about the Anatolian people – about love, loss, hope or simply everyday life. Some people even describe kilims as woven poetry. With ›kumru‹ meaning dove, one of the main symbols used for the wine is the bird. It is surrounded by the ›elebelinde‹ (hands on hips), the ›sudoku‹ (running water), the ›bereket‹ (fertility) and many others. On all the Grapes of Anatolia wines you also find the ›nazar‹ symbol – the eye-shaped amulet believed to protect against the evil eye – as a sign of the wine-sellers deep rooted love for their heritage.

CREDIT

  • Agency/Creative: Franziska Böttcher Studio
  • Article Title: Packaging Design for Anatolian Wines
  • Organisation/Entity: Freelance, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: Germany
  • Market Region: Europe
  • Format: Bottle
  • Substrate: Glass

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