Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Packaging Design for a Bold New Product that’s Completely Focused on Millennials

Packaging Design for a Bold New Product that’s Completely Focused on Millennials

Influencer marketing agency IMA – MOÅ vodka

“Amsterdam-based influencer marketing agency IMA has launched its own vodka brand, MOÅ, in partnership with one of The Netherlands’ oldest distilleries, Onder de Boompjes.

It started off as a passion project, but became a testament to IMA’s expertise in marketing to Millennials, from taste to bottle and package design. What’s particularly interesting is the packaging itself and what it means to design for a generation that prioritises the purchase of ‘instagrammable’ consumer products. Especially when it comes to food and alcohol.

This dynamic blend of old-meets-young ensured a product that would not only be realised with quality and care, but that would also be marketed with the same attention to detail to the right consumer.

This is a consumer that lives in a world of too much choice. Who often opts for more simple alternatives that stand out because of their branding. Hence the reason for developing vodka – a drink often consumed as a conscious alternative to artificially flavoured alcohol or sugar-laden cocktails.”

CREDIT

  • Agency/Creative: Influencer marketing agency IMA
  • Article Title: Packaging Design for a Bold New Product that’s Completely Focused on Millennials
  • Organisation/Entity: Agency Promotional / Self Published
  • Project Type: Packaging
  • Agency/Creative Country: Netherlands
  • Market Region: Europe
  • Format: Bottle
  • Substrate: Glass

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0