Nhamy Veg is a food company focused on vegan and vegetarian food. Located in São José dos Campos, São Paulo – Brazil, the company develops products to facilitate the daily diet of the clients, bringing delicious options to replace ingredients of animal origin, such as milk, cheese, granola and further more.
With the growth of vegan and vegetarian demand, the company aims to enter the supermarkets of the region as a healthier consumption option compared to the regular industrialized products. As well as, provide wholesale product for restaurants and burger shops in the region in order to encourage the plant based consumption.
For us, it was an honor to participate in a project that aims to have a positive impact on the environment. We developed the branding, including naming and all the packaging for Nhamy, bringing the word sustainability as the main concept of the brand.
The name Nhamy comes from the junction of the word “yummy” and “inhame” (yam in Portuguese), which is a tuber widely used in vegan cuisine and also the main ingredient of the first product developed by the chef Hellen, that is the head of the company. The brand design brings a reference to the yam leaf, a tuber widely used in vegan cuisine, and a heart, symbolizing the love for the animals, all shaped with a more organic and stripped style.
Bringing the concept of sustainability to the packaging as well, returnable glass packaging and compostable biodegradable cellophane were chosen. In addition to colorful and fun labels in order to standout on the shelves at the point of sale.
As a result, Nhamy has a friendly identity that represents sustainability and the respect to the environment. In the first months of its existence, the packaging were highly praised by several clients, which made us very happy. In addition to that, they also attracted attention of a few renowned company in the region, providing them partnerships that brought visibility to the brand, allowing considerable organic growth.
- Agency/Creative: Bird Creative Studio
- Article Title: Organic and Stripped Style Vegan Brand and Packaging Design by Bird Creative Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Identity, Brand World
- Industry: Food/Beverage
- Keywords: Vegan brand, naming, packaging, sustainability