All the juicy goodness of fresh oranges, bottled for the hot summer vacation. This is Orangina’s limited summer label, launched on Marine Day in Japan. Summer vacation was the origin of the brand concept. Orangina designed the label to resemble a bikini worn during summer vacation in France. To make it realistic, details such as wrinkles and buttons were thoughtfully designed. We want our customers to think that they are enjoying a fresh orange on the beach.
CREDIT
- Agency/Creative: yuko takagi
- Article Title: Orangina’s Limited Summer Label Packaging Design
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Japan
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
