ACL Creative Studio was commissioned by Omni to create a recognisable brand identity for their newly released product. Omni is a B2B company selling automated CBD bottle refilling machines – targeting CBD bottles positioned Omni in a unique market niche that combines two major industries: health and technology and currently has no direct competition.

Bringing Two Worlds Together
Where technology meets environment: Omni bridges the gap by leveraging innovation in a climate-conscious world. Omni’s new CBD bottle refilling machine has 10 key features all contributing toward reducing harm to our environment.

Omni
Our job was to create a high-end brand that was different from all other bottle filling services, a brand that would scream innovation and precision.

Omni stands for precision, which is represented with an elegant and smooth letter-mark logo where red and purple are in contrast under black dominance. All information is reduced to the core minimum, creating space to experience and interpret the flawless design – ‘Clean’ and ‘precise’ are Omni’s visual language’s attributes.

As mentioned, there is no direct competition when it comes to CBD bottle filling. However, there are plenty of generic bottle filling companies that we can refer to as indirect competitors – we found that most of these companies do not invest much of their effort in visual appearance and seem to have old-school logos and websites that are overcrowded and difficult to navigate.

There’s one competitor that positions itself as the market leader: ‘Pack Leader USA’. They present themselves as well-structured and qualitative. Their decision to go for a bold brand paid off, as it captures the consumer’s eye drastically increasing credibility and engagement.

We learned that our minimum expectation in order to compete with ‘Pack Leader USA’ is to differentiate our approach from the rest of the market, showcasing a modern visual identity that people can resonate with, and structuring and narrowing down a load of information in a simple and concise manner.

Constructing the Logo: Our logo creation process starts with a discovery session where we make sense of all the data and research we collected. We try to define key characteristics for the logo, in this example, we went with ‘professionalism’, ‘trust’, and ‘precision’.