Kate Radburnd is one of New Zealand’s most highly respected winemakers. For over 35 years she’s been doing what she loves most – making great wine and sharing the knowledge.
Radburnd Cellars was established in 2017, with the single purpose of Kate making her very best wine from each vintage without compromise – using the best fruit, the best equipment, and the best resources. They make a single tier of wines in very limited volumes – representing the best, not the most. These are special handmade wines you won’t find anywhere else, made to be enjoyed and shared with friends and family.
The wine is super-premium and predominantly sent directly to consumers. Radburnd Cellars asked us to ideate, test & create a six-bottle pack that sets their product apart and provides the consumer with an experience at every touchpoint.
We set about designing a bespoke, structurally sound postal rip-tab wrap, revealing a luxury full depth box & lid. Inside, a custom insert; perfectly cradling all bottles of wine ensuring zero movements, resulting in safe local & international transit. These packs compliment the quality of the wines and are far from being the standard sellotaped up box with dividers.
- Agency/Creative: Think Packaging
- Article Title: Not your average wine mailer
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: New Zealand
- Market Region: Oceania
- Project Deliverables: Brand Experience, Packaging Design, Research, Structural Design
- Format: Box, Case, Tray
- Substrate: Pulp Board, Pulp Carton, Pulp Paper