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No worries Coffee Valentina Bakery

No worries Coffee Valentina Bakery

Tabasco Lab – Valentina Bakery

Valentina Bakery is a premium cake shop and bakery in Medellín Colombia. 95% of its clients are women. We created with the support of an expert coffee grower, a unique coffee edition with an exquisite blend of flavors inspired by sweet, feminine taste and girlpower, a coffee with a sweet fragrance, notes of milk chocolate and red fruits.We decided to turn the visual market strategy in Colombia, by developing a package with no exotic animals or biodiverse resourses on it, we used pastel colors instead and we created a concept that conveys the ritual of tranquility and fullness that surrounds good homemade premium coffee. Sales increased and the bakery had a great visibility, since the packaging became an object of desire.

CREDIT

  • Agency/Creative: Tabasco Lab
  • Article Title: No worries Coffee Valentina Bakery
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Colombia
  • Market Region: South America
  • Format: Bag, Pouch
  • Substrate: Metal

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