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Niche Reimagined, Yohji Yamamoto Parfums

Niche Reimagined, Yohji Yamamoto Parfums

Grisha Serov – YOHJI Collection

A collection of 5 fragrances where every single scent is a reflection of a main value, an element of the DNA; combined together, they present what we know today as Yohji Yamamoto heritage. And one more that was lost to be found one day. Each packed together with a hidden message from Designer himself.

Each bottle is decorated with multi-layer foiling technology, developed specifically for the project.
Bottles are differentiated by inner finish with could be simple as white or cracked as an old mirror. Or even glowing from inside.
Box is made of solid piece of EVA foam with laser cut socket and hand cut outer edges – that make every single box unique with it’s own pattern.”

CREDIT

  • Agency/Creative: Grisha Serov
  • Article Title: Niche Reimagined, Yohji Yamamoto Parfums
  • Organisation/Entity:  In-house Design, Published
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Global
  • Format: Bottle, Box, Can

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