Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

New Trademark of an Innovative and Unusual Product – The Snacks From Cricket Flour

New Trademark of an Innovative and Unusual Product – The Snacks From Cricket Flour

PG-branding developed a trademark for an innovative and unusual product for Belarusian market – the snacks from cricket flour.The newer and the stranger a product is, the more likely that it will appeal to young audience. Innovative product + generations Y, Z = a daring brand positioning with a provocative title “What the bug*?!” (correlated with WTF). Modern design with protest signs and bright color differentiation reflects the brand philosophy and fits easily into lives of young consumers.

CREDIT

  • Agency/Creative: PG Brand Reforming Company
  • Article Title: New Trademark of an Innovative and Unusual Product – The Snacks From Cricket Flour
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Poland
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Identity, Branding, Packaging Design, Product Naming, Research
  • Format: Flow-Pack
  • Substrate: Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
5
Good
Vote
2
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
6
Good
Vote
1
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
6
Good
Vote
1
Bad
Vote
1