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New Trademark of an Innovative and Unusual Product – The Snacks From Cricket Flour

New Trademark of an Innovative and Unusual Product – The Snacks From Cricket Flour

PG-branding developed a trademark for an innovative and unusual product for Belarusian market – the snacks from cricket flour.The newer and the stranger a product is, the more likely that it will appeal to young audience. Innovative product + generations Y, Z = a daring brand positioning with a provocative title “What the bug*?!” (correlated with WTF). Modern design with protest signs and bright color differentiation reflects the brand philosophy and fits easily into lives of young consumers.

CREDIT

  • Agency/Creative: PG Brand Reforming Company
  • Article Title: New Trademark of an Innovative and Unusual Product – The Snacks From Cricket Flour
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Poland
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Identity, Branding, Packaging Design, Product Naming, Research
  • Format: Flow-Pack
  • Substrate: Pulp Paper

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