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New Independent Cinema Opens in the Highlands Designed My Creative

New Independent Cinema Opens in the Highlands Designed My Creative

Highland Cinema was set to open its doors in May 2020. But in September after a wee bump in the road called “Covid19”! A exciting addition to the Fort William’s high street is now finally open. This modern, purpose-built filmhouse is styled on a traditional croft with iconic red iron roof.

This became the main inspiration for the logo, as we wanted to quickly turn the cinema into a strong local landmark that everyone would identify with. My Creative also brought this concept to life with a bit of motion, using film perforations to animate the corrugated iron roof. Adding to this with a series of animated point of sales icons that could be used throughout the cinemas promotions on and offline.

The film perforations or sprocket holes became a motif across the brand identity. That was used on the buildings windows in place of the standard Glass Manifestations. As well as the menu pages and other touchpoints.

Deliverables included: Branding strategy, logo mark, identity system, illustration, custom typeface, menu design, awning and canopy, print collateral, exterior signage, merchandise and packaging design.

CREDIT

  • Agency/Creative: My Creative
  • Article Title: New Independent Cinema Opens in the Highlands Designed My Creative
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Research, Tone of Voice
  • Industry: Entertainment

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