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New Ice Cream Packaging and Brand Refresh Created by FortyTwo Studio for Family Owned James Rizza & Sons

New Ice Cream Packaging and Brand Refresh Created by FortyTwo Studio for Family Owned James Rizza & Sons

James Rizza & Sons have been a family owned and operated business for over 100 years, they’re an ice-cream dynasty! With an awards cabinet bursting at the seems – Rizza’s are nationally recognised for some of the finest ice cream in the UK, but with a neglected brand and product packaging they were losing ground in the ice cream wars of modern supermarket retail. Cue a brand refresh and packaging redesign which allows them to compete nationally with the FroYo start ups of Gen-Z.

CREDIT

  • Agency/Creative: FortyTwo Studio
  • Article Title: New Ice Cream Packaging and Brand Refresh Created by FortyTwo Studio for Family Owned James Rizza & Sons
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Rebranding, Retail Brand Design, Tone of Voice
  • Format: Pot
  • Substrate: Plastic

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