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New Branding Identity for Lia Herrmann by Neo/Saga

New Branding Identity for Lia Herrmann by Neo/Saga

Lia Herrmann Arquitetura is an architecture office located in Chapecó/SC Brazil. For the redesign of the brand, the characteristics of the company’s DNA were analyzed: Empathic, Passionate, Bold, Warrior and Detailed. The symbol was developed to obtain a double meaning, the shape of a roof being the main one and for its lines to create the letters “LIA”. The definition of the color palette in shades of gray was made thinking of a minimalist and harmonic style, in addition to being connected to the trend used in the segment.

CREDIT

  • Agency/Creative: Neo/Saga
  • Article Title: New Branding Identity for Lia Herrmann by Neo/Saga
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Brazil
  • Market Region: South America
  • Project Deliverables: Brand Creation, Brand Identity, Brand Redesign, Brand Strategy, Branding, Rebranding
  • Industry: Construction
  • Keywords: architecture, acrchitect, minimalism, monocolor

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