Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

New brand of non-alcoholic energy drinks – “DISCO ENERGY”

New brand of non-alcoholic energy drinks – “DISCO ENERGY”

CUBA Creative Branding Studio created a new brand of non-alcoholic energy drinks – “DISCO ENERGY”.
The studio was challenged to develop a visual image according to the product category, conveying the brand character, concise, upper class and shining on the shelf surrounded by competitors products.
Within the scope of a project, CUBA Creative Branding Studio developed a brand identity, an additional slogan and a conceptual design of product packaging. The studio team was inspired by the image of a disco ball, the permanent attribute of all dance floors in the world and used it as a  key solution for packaging design. As a result, a new brand package gained a competitive advantage – attractive, perfectly targeted and eye-catching on the shelf.
At the product launch, the brand line included one position, the product line extension is planned in the future.

CREDIT

  • Agency/Creative: CUBA Creative Branding Studio
  • Article Title: New brand of non-alcoholic energy drinks – “DISCO ENERGY”
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Russia
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Identity, Branding, Packaging Design
  • Format: Can
  • Substrate: Metal

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0