Darren Gallery, formerly known as Gallery on Wade (GOW) was founded in 2014 out of desire for exhibition of Canadian contemporary art to an international audience. Darren Gallery supports mid-career and emerging artists through ongoing exhibitions at Toronto gallery. Precisely, for the reason to distinguish Darren gallery on the contemporary art scene was developed a new brand identity system. The system is based on censorship black stripe as the defining metaphor of contemporary art. As we know as provocative manner of explanation of contemporary artists’ ideas are very often on the edge of the censorship. The simplicity and flexibility of the symbol provide a lot of opportunity to create a visual communications for Darren Gallery needs.
CREDIT
- Agency/Creative: Maksim Arbuzov
- Article Title: New Brand Identity System for Contemporary Art Gallery Designed by Maksim Arbuzov
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: North America
- Project Deliverables: Brand Identity, Branding, Graphic Design, Identity System, Rebranding, Tone of Voice
- Industry: Entertainment
- Keywords: contemporary art, censorship, art gallery, gallery
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
