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New Brand and Packaging Design for Milk Helps the Positioning in a Premium Category

New Brand and Packaging Design for Milk Helps the Positioning in a Premium Category

Agência BUD – All Leite

“For the all leite concept, we use a light typology, with simple and objective illustrations and striking colors, to humanize the product, with the focus of creating greater proximity to the consumer, thus achieving a singularity at the point of sale and achieving its positioning as a premium category.”

 

CREDIT

  • Agency/Creative: Agência BUD , Franklin Zampani , Bruno Lodovichi
  • Article Title: New Brand and Packaging Design for Milk Helps the Positioning in a Premium Category
  • Organisation/Entity:  Agency Concept / Non Published
  • Project Type: Packaging
  • Agency/Creative Country: Brazil
  • Market Region: South America Project
  • Format: Bottle
  • Substrate: Glass

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