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Naming and packaging Design for the Premium Cold cuts Series from Greece

Naming and packaging Design for the Premium Cold cuts Series from Greece

Luminous Design Group – Merrale

“Naming and packaging design for the premium cold cuts series “Merrale” for Mitsopoulos Farm products. Emphasizing on their unique quality and flavor, we thought about giving a name of Latin origins, as a strong reference to the Italian school of traditional cold cuts making.For every package we designed a series of geometrical compositions based on abstract elements that described parts of the process as their main and defining characteristics.A sophisticated color palette was applied through out – using gold as the defining color in order to reflect the premium feeling that these products convey.”

CREDIT

  • Agency/Creative: Luminous Design Group
  • Article Title: Naming and packaging Design for the Premium Cold cuts Series from Greece
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Greece
  • Market Region: Europe
  • Format: Case, Sleeve
  • Substrate: Pulp Paper

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