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My Creative Spicing It Up for Moja Cooking

My Creative Spicing It Up for Moja Cooking

The Client: Moja Cooking Kits come with a combination of cooking oils and dry ingredients that can be used to add flavour to a fresh serving of food. The kits are designed to allow travellers the enjoyment of a home cooked meal, on the road, without buying the full cupboard of supplies normally needed. Small quantities of each ingredient are intended to serve one or two people, won’t take up too much space in your bag, and will fly by airport security.

The Solution: Together we wanted to express each flavour more by shape and texture and not confuse the packaging or customer with dozens of colours, for example associating blue for salt and red for chilli and orange for ginger etc etc. The black paint illustrations directly depict the taste profile of each spice or herb. An emotional expression of the mouth explosion or mellow taste sensation. We believe this gave each sachet its own unique personality or attitude.

The creation of these unique patterns was first fun and playful. Sometimes we used the actual ingredient to express its contents. Pouring abstract lines of olive oil, playing with powdered paprika or making ink prints from whole spices like Black pepper or Cumin kernels and ink stamping cross sections of ginger or garlic to create different effects. Not everything made the cut, but a unique black and white mono illustration was assigned to each of the 8 spice in the savoury kit (Cumin, Coriander, Garlic Powder, Ginger, Cinnamon, Paprika, Black Pepper and Salt) This design style keeps the door open to add many new herbs and spices as well as other oils, marinades and sweeteners.

The Future: The US brand aims to fully launch in June and is curently taking pre-orders for its Savoury Kit from the website (mojacooking.com). With a view to quickly introduce a Sweet Kit and other types of cuisine.

Moja Cooking’s introductory savory kit includes 8 spices and a bottle of olive oil in a convenient, travel-friendly tube that you can take with you wherever you go. Made from 100% recyclable materials and packed in small portions, Moja Cooking helps you minimise waste and and maximise convenience.

CREDIT

  • Agency/Creative: My Creative
  • Article Title: My Creative Spicing It Up for Moja Cooking
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: United Kingdom
  • Market Region: Global
  • Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Rebranding, Tone of Voice
  • Industry: Food/Beverage

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