My Creative go east with Mezzidakia branding. Taking influences from Turkey, Morocco, Lebanon, Persia and Greece and mixing. them into a typography system

Mezzidakia is a Eastern Mediterranean restaurant, based in St Vincent St a vibrant “foodie” area of Glasgow’s City Centre. The restaurant food is melting pot of Mediterranean cultures and cuisine celebrating fusions that are centuries old. The flavours you will find here are inspired from the traditional dishes of Turkey, Morocco, Lebanon, Persia and Greece. Where East meets West, taking you on a culinary journey through the east Mediterranean!.

To represent the cafes culture we crafted a bespoke typeface and identity system based on our interpretation of Greek design tile work and Arabesque patterns. Many of these are based on stylised plant and natural forms designed to avoid figurative objects and images. Displaying the natural world are geometrically perfect. My Creative developed the Mezzidakia wordmark and later the full Capital alphabet lettering. These letter all grew from a simplified lemon shape and branch motif. Using this as a border frame, inlaid to the main logotype and display text.

Working in collaboration with the lead interior designer Dominic Paul and Frank Carty from Artisan Artworks. Together we created hand painted signage for the shopfront and throughout the restaurant interior with jet cut wood and metal. As well as a etched vintage mirror for the entrance.

Deliverables included: Branding + Identity system, custom typeface, Interior elements, exterior shopfront, print collateral, exterior signage, merchandise & packaging design.