Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Murum Wine Packaging Design

Murum Wine Packaging Design

TakeAway – Murum

Murum is a new brand of wines from Ávila (Spain) made from grenache grapes. The name comes from Latin and means “wall” in reference to the Roman wall surrounding the city.

The logo refers to the shape of the vine stem and at the same time generates a typographic game that allows reading “murum” from left to right and vice versa.

The colors come from a color study of the grenache grape itself, while referring to the city’s climate at the same time.
It is a wine made with love, each grape is caught and selected virtually one by one by a group of friends. To highlight this idea of manualwork and affection I made an illustration from the logo with watercolors, generating an organic and handmade effect.

CREDIT

  • Agency/Creative: TakeAway
  • Article Title: Murum Wine Packaging Design
  • Organisation/Entity: Freelance Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Spain
  • Market Region: Europe
  • Format: Bottle
  • Substrate: Glass

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
3
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
3
Good
Vote
0
Bad
Vote
0