Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

MuffinTeeny Muffins Brand Design

MuffinTeeny Muffins Brand Design

Jekyll & Hyde – MuffinTeeny

Task:
The client contacted the agency with the task of creating a concept for muffins trademark, as well as asking for assistance in the development of the product itself. We had to invent a way to turn a banal cupcake into something original and then create an original brand image which would “hook” the young audience.

Solution:
In the process of product development, we decided to make the muffins colored. Due to this, the product has a USP. And in order to demonstrate this unique advantage in the most expressive way, we created a huge “black-and-white” world with many strange and expressive characters. As a result, vibrant colorful muffins have become the brightest and most noticeable spot standing out against the background of this crazy gray world.

CREDIT

  • Agency/Creative: Jekyll & Hyde
  • Article Title: MuffinTeeny Muffins Brand Design
  • Organisation/Entity: Consumer Brand Creation
  • Project Type: Packaging
  • Agency/Creative Country: Russia
  • Market Region: Europe
  • Format: Bag
  • Substrate: Plastic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
1
Bad
Vote
0