Challenge/
We were asked to design the brand concept, identity, and naming for a new café and bar located in Medellín – Colombia. Right in the basement of @the.somos
Solution/
Today, there is a growing market of tourism in Medellín, thanks to its perfect weather, friendly people and nature. #madebyinvade
Name and brand concept:
The city ́s tropical weather is home of the Mosquito and either you like it or not, this little fellow is in love with us humans, spreading their love from sunrise to sunset.
Aesthetic approach:
In our attempt to create a recognizable brand that can stand out from other spots lacking local identity, we developed a sophisticated lettering which matched very well with the “MOSQUITO” name and mix it with a colorful palette showcasing the tropical warmth and freshness.
CREDIT
- Agency/Creative: Invade
- Article Title: Mosquito Brand Identity
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Colombia
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design, Identity System
- Industry: Hospitality
