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Moruba Designs the New Viña Zorzal Colab. Punto de Fuga

Moruba Designs the New Viña Zorzal Colab. Punto de Fuga

 

Here is the Rolls-Royce of wines by Vina Zorzal, a single plot of just 0.53 hectares, where some 100-year-old stumps mutated into Grenache Gris (an extremely rare phenomenon). With a total production of 1300 bottles, few importers have the opportunity to benefit from it. The bouquet reveals beautiful notes of cocoa, cigar, spice and fine wood without losing the fruity freshness of ripe plum and cherry. The delicacy of touch on the palate takes your breath away with its a great mineral purity (the trademark of the domaine)

D.O. Navarre says about this wine: “The Punto de Fuga range is a joint venture between Viña Zorzal Wines in Navarra and Matías Michelini from Argentina. An old-vine Garnacha from the village of Fitero produced with a light hand, it transported me to the Northern Rhône (think Côte-Rôtie). The bottles are going to be dressed with labels that carry their true electrocardiograms. Talk about a coup de coeur!”

Viña Zorzal was born in 1989, the result of the effort and passion for the world of wine transmitted by Antonio Sanz to his three sons, who are currently in charge of the winery. Viña Zorzal produces wines in the DO Navarra and the DOC Rioja, and rescues the autochthonous varieties that had been left out so far (Graciano and Garnacha).

One of its vineyards located in Fitero, right in the geological separation between the Sierra de Cameros and the Ebro Basin, is one of the oldest known in Navarra. Specifically, it is a 115-year-old Garnacha vineyard that has survived the phylloxera. In Corella, a town historically linked to wine due to the characteristics of its soils, there are the Tempranillo, Graciano and Garnacha vineyards.

They also make wines under the DO Rioja, with vineyards controlled at 550 meters above sea level. They practice an ecological viticulture and based on minimal intervention, carrying all the processes manually. In the winery they continue with this philosophy, the fermentations are spontaneous, they avoid racking and the wines are not filtered or clarified.

CREDIT

  • Agency/Creative: Moruba
  • Article Title: Moruba Designs the New Viña Zorzal Colab. Punto de Fuga
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Spain
  • Market Region: Global
  • Project Deliverables: Brand Architecture, Brand Experience, Brand Identity, Brand Strategy, Graphic Design, Packaging Design, Product Architecture, Research
  • Format: Bottle
  • Substrate: Glass Bottle, Pulp Paper

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