Molyaka are dairy products designed specifically for children from 18 months and up. A child’s proper, healthy development is ensured by these vitamin-enriched products.
Concept is centred around the idea of capturing the first manifestation of a child’s self-expression.
We put a pencil in the hands of a 1.5 year old child and allowed her to create whatever she wanted. Indeed, this is how children’ first visual communication occurs. This is a form of expression which cannot be confused with anything else and which a parent from anywhere in the world is able to recognize.
CREDIT
- Agency/Creative: Aleksandr Petukhov
- Article Title: Molyaka Dairy Products Designed Specifically for Children From 18 Months and Up
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Naming, Brand Strategy, Branding, Graphic Design, Packaging Design, Product Architecture, Product Naming, Research
- Format: Box
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
