Caliptra Creative Studio – Red Blend & Cabernet Franc – Label Design
EN
“For the winemakers of Alchimia, all the elements that come together in the creative magic that gives rise to their wines are of vital importance. This varietal is grown in an extreme terroir that faces droughts, full sun and high altitude, imprinting its character to this wine.
The packaging represented the extreme of the terroir with the letter X, contrasting colors and a minimalist aesthetic. ”
ES
“Para los winemakers de Alchimia, todos los elementos que se unen en la magia creadora que da origen a sus vinos, son de vital importancia. Este varietal se cultiva en un terroir extremo que afronta sequías, sol pleno y mucha altura; imprimiéndole su carácter a este vino.
En el packaging se representó lo extremo del terroir con la letra equis, colores contrastantes y una estética minimalista.”
CREDIT
- Agency/Creative: Caliptra Creative Studio
- Article Title: Minimalist Label Design for Red Blend & Cabernet Franc from Winemakers in Argentina
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: Multiple Regions
- Format: Bottle
- Substrate: Pulp Paper
