Imperial Palaces is a premium wine collection which people could collect or buy as a gift for their family and friends during Spring Festivals or New Year. It’s not only a wine set but also a special collection that decorated with traditional Chinese patterns which symbolize/delivers different wishes such as wealth, longevity, success and etc. The packaging design was inspired by traditional Chinese patterns. The patterns on the bottles had abundant means of artistic expression and shows exquisite elegance and luxuriant cultural implication of China.
Inspiration: The packaging design was inspired by Qing Dynasty traditional Chinese patterns. The patterns on the bottles had abundant means of artistic expression and shows exquisite elegance and luxuriant cultural implication of China. There are stories behind these patterns. Fish symbolizes wealth and abundance. It is also signifies marriage and the birth of many children. Peony known as the king of the flowers. It’s a symbol of royalty, virtue and wealth. The crane is a symbol of longevity.
This design evokes the exquisite elegance and luxuriant cultural implication of ancient patterns. Customers can collect the set as a special collection and then later re-use the bottles as different design elements in their homes.
Research Abstract: Knowing that people care for condition of their products (including the bottle packing since the bottle can later be used for decoration purposes), focus was on creating a package design that would gain media attention. The goal was to have buyers reconsider the product not only as a wine set itself, but also the meaning behind the product and the memorable moments it created. Research has been done related to symbolism of Chinese Ancient decoration.The designs has become one of the Chinese culture and had glorious history and have attracted people’s attention globally.
Challenge: The greatest challenge came with the illustration, which employed ancient printing techniques and digital illustration. These two combined perfectly and produced excellent results. The choice of types of paper is also an essential part of the project. It expresses its classic character through cotton-like textures.
- Agency/Creative: Min Lu
- Article Title: Min Lu Creates Imperial Palaces Premium Wine Collection Packaging
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: New York
- Market Region: Global
- Project Deliverables: 3D Art
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Wine, Classic, Luxury, Limited Edition, Collectible Illustration
Designer: Min Lu