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Mighty Banana Protein Bar Packaging Design By Earlybirds

Mighty Banana Protein Bar Packaging Design By Earlybirds

Runivore, a brand of food for runners, and XTERRA, a leading brand in global cross-country races, worked together to develop this high-protein energy bar for sports and exercises, featuring the banana formula and complete nutritional supplement best used after various high-intensity activities.

For packaging design, we decided to focus on the collaboration of the brands as the core. The logos and characters are integrated in a simple and natural way. The color yellow associated with bananas is used with silver, a color associated with metal quality, to create a sense of vitality and energy of this product.

CREDIT

  • Agency/Creative: EARLYBIRDS DESIGN
  • Article Title: Mighty Banana Protein Bar Packaging Design By Earlybirds
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Taiwan
  • Market Region: Asia
  • Project Deliverables: Brand Strategy, Graphic Design, Packaging Design
  • Format: Box, Wrap
  • Substrate: Plastic, Pulp Carton

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